They of course, are seeing in human color, and so will be drawn to camo that is blending in and hiding from them.
When hunters walk down the aisle, or look in the catalog, they aren’t doing so with black and white vision goggles (if they were, they would save some money!). Why is hunter camo designed more to hide from humans than deer then? The answer, of course, is in the marketing. Take your expensive hunter camo and dye it orange and it will be just as effective as before. Most importantly, deer are not able to see bright blaze orange. Compared to humans, the idea of seeing in black and white is a pretty good approximation though. This helps them have better vision in the dark. This isn’t quite true, deer see “dichromatic”, being able to see more blue, and hardly any red. It’s common knowledge that deer “see in black and white”. The reason for this is that humans and animals see differently. The camouflage of animals is dominated by browns, tans and blacks. Green in camouflage is not a color that occurs in the natural world. When was the last time you saw an animal with green fur? You haven’t of course. You will see dots and stripes, similar patterns to break up the outline, but the colors are fewer. Yet in the natural world of predator and prey, you don’t see these same colors on animal camouflage. Since then, many different colors and patterns have been developed to blend into different environments, from jungle to desert. The main colors in original camouflage patterns were black, brown and green. This lead to the development of different patterns that would blend into their surroundings when viewed by human eyes.
Quite simply, the original goal of camo was to hide from people, not animals.
The idea of using different color patterns was to hide soldiers from other soldiers. The idea of breaking up the pattern on clothes was first developed by the British around 1960. Modern hunter camouflage has its roots in the military.
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